SOMETIMES FOCUSING ON JUST ONE PRODUCT IS THE BEST WAY TO MAKE IT IN THE BUSINESS WORLD
A big mistake that many business owners make is they try to be like everyone else. They see all these companies selling hundreds of items. Business assume this is the way to go. They figure this is their ticket to the big time. This idea could not be further from the real truth. Allow me to explain a bit further.
Sometimes all it takes is one main product to kick things off. Pick that one thing you are really good at and sell it. Promote the heck out of it. Sell it hard. Believe it or not this simple idea tends to garner more money in the short-term, more than any other idea.
You are focusing on one thing, kind of like a passion or hobby. Stay committed to this passion. This will eventually build up in ways that you never knew possible. Home-based companies are the best to try this idea out on. If you stay focused on that one thing, this will read well with your clients. They will assume you will give them the same attention. This is what you want.
When it does come time to expand your brand your business will be ready for it. Anything worthwhile in life takes time. Start treating your online business in the same vain. Give your small business that same treatment. If you do, good things will be waiting for you down the road.